Media giants’s stocks rise due to increased reach during the war in Ukraine
The majority of the globe is watching the war in Ukraine via social media platforms, specifically Facebook, Instagram, Twitter and Youtube
As the platforms become a main source of information amid the Ukrainian conflict, all eyes are on Meta, Google and Twitter
According to Pew Research, more than half of Twitter users get news on the site regularly and the number is growing while 13% of Instagram users receive their news on the platform
Youtube has seen more engagement on Ukrainian related content as users flock to the site for news related content
People nowadays rely on social media sites as their primary source of news, with users contributing their own personal reports. With the online social media giants being the primary source of information in the modern war, Meta (FB), Twitter (TWTR) and Google (GOOGL) will definitely boost their numbers.
Engagement online on Meta, Twitter and Alphabit has risen about 3% to 5% and Youtube has had the strongest Ukraine-related engagement followed by Facebook and Instagram.
All three companies are what analysts call Aggressive Buys as they are likely to increase in engagement and user related activity. The companies also rely heavily on advertising revenue and are likely to see advertisers use their platform to reach more eyeballs.
Despite the fact that Meta’s stock fell by a record 26% in one day earlier this month, Wall Street and Global Equities Research are both optimistic. Meta equities are statistically inexpensive, with a price to earnings ratio of 16 times this year’s earnings.
Meta is valued at $350 by Chowdry.
Alphabet and Twitter, like Google, have a bright future ahead of them; most analysts rate Alphabet as a Buy, whereas Twitter is rated as a Hold and its average target price is $44.71.
