Pcsso's engine analyzes product images to group similar products together, allowing users to shop using just an image. The company's algorithms also enable merchants to match their inventory against popular images on social media for visually relevant advertising. Pcsso's API for product suggestion based on image search is suitable for various product types, from fashion to electronics, and helps merchants provide an optimal browsing and purchasing experience for their users. By offering image-based product suggestions, Pcsso helps merchants increase conversion rates and convert customers' intent into sales.