The San Francisco-based company, founded in 2008, specializes in sentiment analysis using machine learning and natural language processing to provide individual analysis on community members and tools to see what's trending within your community. CLARA's flagship software product, Resonata, aggregates and evaluates player sentiment gleaned from forums and social media, revealing key topics and pain points, identifying opinion leaders and tracking sentiment changes over time. Resonata generates comprehensive, customizable reports that benefit not only community managers but also customer support, development, marketing, and sales teams, providing up-to-the-minute results so that businesses can immediately know how their players are reacting to their latest developer blogs, promotional videos, and virtual goods offers.