The company provides digital marketing services to help businesses advertise and manage campaigns, including managing digital marketing assets, capturing customer insights, and measuring KPIs. Zooty's services also include custom-designed engagement campaigns on social media, performance marketing, social media management, CRM solutions, and Reserve with Google Booking (only for beauty and wellness). The management team includes experienced IIT and IIM graduates, and the company has an impressive list of investors, led by Orios Venture Partners and RB Investments PTE. Zooty aims to help SMEs leverage digital marketing and technology to grow their businesses in a measurable way.