Founded in 2012, Freetel is a Japanese company that specializes in self-branded mobility hardware products under the freetel brand. They offer a full line-up of smartphones, tablets, and feature phones in Japan, as well as a MVNO service. Their commitment to high-end user satisfaction results in unique and high-quality mobile products that fuse low cost and functionality. Freetel has been established by experienced professionals from the Japanese ICT industry and accomplishes their business plan through three ways: hardware, MVNO service, and software. They design and manufacture SIM free terminals, smartphones, and mobile applications which are priced across many tiers, enabling users to procure high-quality products. Freetel is the only company in Japan that manufactures cell phones and has a MVNO service, bridging the gap between accessibility and affordability.