Developed in 2009 and launched in 2010, PriceArea.com is the first and largest shopping search engine in Indonesia and Singapore. It acts as an intermediary between online shoppers and retailers, offering a comprehensive range of features such as side-by-side product and price comparison, detailed product information and reviews, merchant ratings and reviews, and more. By crawling through qualified merchants, PriceArea.com ensures accurate and relevant search results, making it easier for shoppers to find the best deals and products. Additionally, the platform provides services like buying and selling products, buying guides, store locators, product and merchant reviews, wishlists, and an advertising platform. Overall, PriceArea.com is a valuable tool for shoppers looking to find the right products at the best prices from a wide range of online stores in Indonesia.