The platform offers three tiers of products: Marketing Automation, which saves time and reduces costs by automating campaign management across social, search, display, and DSP campaigns; Go To Market Intelligence, which provides audience, consumer, and competitor intelligence to help marketers make data-driven decisions; and Additional Products for Marketers, which includes marketing analytics, brand safety, ad planning, ad forecasting, and performance monitoring tools. The platform leverages artificial intelligence, machine learning, and predictive analytics algorithms to provide real-time data insights and help marketing campaigns on social networks reach the right audiences at the right time.