The company offers a regular information experience that includes general news, professional content, and personal interests, prioritizing and organizing content from tens of thousands of sources. iCurrent's personalization approach focuses on enabling and rewarding active user participation, allowing users to create and adjust channels by searching for topics they're interested in or selecting from thousands of channels created by editors and other users. The service is constantly adjusted to keep up with the user's evolving interests and is expanding to mobile, social apps, and alternative web experiences. Founded in 2006 by Ramana Rao, Yossi Acrich, and Moshe Cohen, iCurrent delivers the latest news and information for the user's interests from various newspapers, blogs, magazines, and websites, harvesting and organizing internet content and matching newly-found articles to the user's interests.