The Austin-based company provides social media content aggregation, filtration, and integration services to clients such as CISCO, GolfDigest, MSNBC, NBC Sports, and Pepsi. Its platform leverages technology to offer data management, broadcasting, opinion polling, trend analysis, social activity volume, and other marketing services, enabling brands to manage their social content and plan engagement with their fans and followers. In April 2014, the company merged with Spredfast, forming a comprehensive social marketing company.