ZestMoney's digital lending application allows customers to pay small loans in easy installments, making it affordable for everyone to upgrade and enhance their lives. With a 3-step approval process, it is accepted at over 10,000 online and 75,000 offline stores, and has over 16,500 5-star ratings on the Playstore. The company was founded in 2015 by Priya Sharma, Lizzie Chapman, and Ashish Anantharaman, and is backed by PayU, Ribbit Capital, and Omidyar Network.