The company offers an online marketplace for peer-to-peer camera gear rental services, allowing members to rent, buy, or sell gear. Renters typically pay less than traditional rental options, which offers healthy returns on film and photo equipment, and enables users to earn money rather than letting their equipment sit idly. ShareGrid is the largest and most trusted marketplace for creatives, where filmmakers, photographers, and production companies can instantly source all their gear needs from the community and vendors.