Their Partnership Scoreboard web-based application uses a proprietary valuation model and technology to demonstrate how targeted impressions help corporate partners generate new revenue and meet sponsorship goals through a relationship with a sports property. The analytics-fueled platform offers a cloud-based interface that evaluates multiple elements of sponsorship across different channels in real-time, enabling clients to maximize their return on investment on their marketing spend across different sports sponsorship channels. Recently, the company has been acquired by Excel Sports Management.