Backyard is a Software-as-a-Service provider delivering video marketing and advertising solutions that connect local businesses to customers. Their vision is that video will be the center of every local business' marketing efforts. Backyard's innovative platform leverages the proven power of video to reach consumers right where they are: watching online video, searching on their mobile phone, and interacting on social media sites. Backyard was first acquired by PixelFish in April 2011. PixelFish officially relaunched their local brand as Backyard in March 2012.