Last deal

Amount

Venture - Series Unknown

Stage

01.01.2021

Date

2

all rounds

date founded

Financing round

General

About Company
Vertical Finance is a card reward platform that connects customers' payments with their passions.

Industry

Sector :

Subsector :

Also Known As

Grand Reserve

founded date

02.04.2019

Number of employees

Company Type

For Profit

Last funding type

Venture - Series Unknown

IPO status

Private

Description

The company's platform matches consumers with boutique merchants and authentic rewards, offering card reward programs and insights into customer behaviors to encourage frequent shopping and brand purchases. This helps businesses deepen their relationships with customers. Vertical Finance is a financial services company based in Pasadena, California, and was acquired by Apto in September 2021. It is a venture-backed startup focused on the intersection of credit and loyalty, building solutions that empower consumers by connecting their payments with their passions.
Contacts

Contact Email

Social url

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M&A Details
1

Acquired by

Apto Payments

announced date

08.09.2021

Financials

Funding Rounds
2
2

Number of Funding Rounds

Their latest funding was raised on 01.01.2021. Their latest investor 500 Startups. Their latest round Venture - Series Unknown

Date 
Funding Round 
Investors 
Money Raised 
Lead 
01.01.2021
1
07.06.2019
2
Co-Investors
Investors
3
0

Number of lead investors

3

Number of investors

Investor 
Lead 
Round 
Partners 
No
Seed
No
Venture - Series Unknown
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People

Founders
4
Matthew Goldman
Matthew Goldman

Matthew Goldman

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current job

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Apto Payments

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1

Matthew Goldman

Samantha Nebrich

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Apto Payments

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1

Samantha Nebrich

Richard Francia

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2

Richard Francia

Peter Mansfield
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Peter Mansfield

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current job

Vertical Finance
Vertical Finance

organization founded

1

Peter Mansfield

Employee Profiles
7

Dominic Cheung

Chief architect

Evan Li

Product development manager

Vikram Gupta

Vikram Gupta

Angel Investor - Fintech

Richard Francia

Founder and CTO

Samantha Nebrich

Founder and COO

Peter Mansfield

Peter Mansfield

Founder and CMO

Matthew Goldman

Matthew Goldman

Founder and CEO

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