Platial is a mashup site that utilizes the Google Maps API to provide users with the ability to create personalized maps and share their travel experiences. Users can mark locations they have visited, add descriptions and images, and connect with other users who have been to the same places. The site also features a social layer and includes Google Adsense text advertisements that match the context of each location. Platial has integrated with popular platforms like Facebook, MySpace, Friendster, and Wordpress, and offers a simple interface for users to map various aspects of their lives, including towns, travels, feeds, files, photos, videos, and stories.