WINOWL is a social shopping app that aims to enhance the online shopping experience by combining social networking and e-commerce. It allows consumers to make requests for products they need and receive tailored recommendations from selected retailers and friends. By bridging the gap between online shopping and personal interaction, WINOWL aims to help consumers find the right products at the right prices, while feeling confident about their purchasing decisions. The platform is designed to create a more catered and personal shopping experience, making it as easy as making a request.