BOOST is a company that focuses on creating fan communities for sports properties and monetizing content. Their platform ingests, enhances, and standardizes sports data and media, using analytics and generative AI to create new inventory. They also integrate third-party solutions to enable continuous storytelling. BOOST emphasizes authenticity and human connection, providing consumers with accurate and organic content. They are backed by individuals from the world of sport and journalism, positioning themselves as a sports company that leverages technology. Their agile approach allows them to adapt to cultural changes and contribute to the sports storytelling experience.