Lion is a platform that enables individuals to design and sell their own merchandise without the need for upfront investment. Users can easily create their own custom products, such as t-shirts, hoodies, and accessories, and then sell them through the Lion marketplace. The platform takes care of the production, fulfillment, and shipping processes, allowing users to focus solely on the creative aspect of their business. With Lion, anyone can turn their ideas into tangible products and start their own online store without the financial risk typically associated with starting a business.