Costless is launched in Ukraine and beta-launching in Lithuania, providing users with features such as shareable shopping lists, price comparison for different on/offline stores, special offers and deals, shareable discount cards wallet, and analytics of purchasing history. For brands/producers, retailers, Costless provides marketing tools, consumers cross-stores behavior, consumption, and other analytical information in the Costless for Business web-service. The platform solves the problem of the lack and expense of real-time data by creating global FMCG Big Data and reducing the cost of its use for business, making it a valuable tool for businesses looking to transition to the new model of creating value based on the trends of digitalization.