With partnerships with over 50 top brands, including McDonald's, Nike, and Decathlon, HiKing allows users to earn HiCoins for every step they take, which can be redeemed for discounts and offers. In addition, users can earn up to 15% extra cashbacks for each transaction made within the app. The app also features weekly competitions where users can compete with friends to become the HiKing of the week. Users can share their memorable moments with friends on the Moments feature of the app. Overall, HiKing aims to create a world where walkers can gain both monetary and emotional value through its integrated business model of walk & earn, shopping, friends, and animations.