The platform allows users to earn money for their favorite causes by shopping at over 800 retailers. Users can either shop through the SocialVest online mall or use their registered credit cards in-store at participating retailers. Each purchase made earns a percentage of the purchase price, which is deposited into a personal Giving Account. Users have control over their donations and can choose from over 1.5 million registered non-profit organizations to support. SocialVest connects people, retailers, and non-profits to turn everyday purchases into big change.