The company offers an online platform and mobile app that provide travel recommendations for metropolises from a local perspective, with a focus on low-key itineraries and intangible souvenirs. LOST iN releases a new city every month and customizes recommendations based on time, weather, and location for each user. The company's network of opinion leaders from a creative background assures the best recommendations, with no tourist traps. In addition to the app, LOST iN also offers print guides available in leading retail and concept stores worldwide. The guides are based on insights from local chefs, designers, editors, and many more, providing a unique perspective on each city.