The Instore platform provides real-time remote access to sales and data, and analytics, over the cloud, leveraging tablet devices to integrate all aspects of small business owners' interaction with consumers including all forms of social media and interaction. It allows merchants to integrate third-party services, including payments, online ordering, loyalty, social media, and accounting. Instore's features include customer rewards, gift cards, promotions, online ordering, labor and inventory management, order/pay at the table, and crisp reports to help merchants make better operating decisions. The company's open POS platform is designed to help retailers and restaurants thrive in the competitive world, making their businesses more intelligently and cost-efficiently run.