Place Exchange provides a platform for programmatic advertising in out-of-home media, enabling agencies and advertisers to unify buying and measurement of OOH media with other digital channels. The platform offers true real-time bidding, unified workflows with other media, support for standard online and mobile IAB creatives, and granular device-level attribution. With Place Exchange, programmatic buyers can enjoy the benefits of massive reach, high-impact, always-viewable messaging that reaches consumers in the physical world. The platform is a supply-side solution seamlessly integrated with the leading DSPs, and it ensures no bots, no ad blockers, and no unsafe content.