SENSORICA enables individuals and organizations to participate in crowd-based economic processes by creating or contributing to open and collaborative projects, crowdsourcing resources, and harnessing collective intelligence. Their core technology is a highly sensitive, optical fiber-based displacement/force transducer, which they integrate into sensors and instruments used in physiology research. SENSORICA is expanding into laser-based range measurement and chemical sensing, with a focus on developing applications for local food systems. Their innovative approach benefits traditional companies with rapid innovation and cost reduction for R&D, while entrepreneurs can expect significant financial cost reductions to bring products to market.