This social sharing platform, Addvocate, empowers businesses to engage with buyers and boost sales by harnessing the authentic social advocacy of their employees. It offers a comprehensive solution for employee advocacy, social marketing, brand awareness, collaboration, and social workforce management. By providing a platform for businesses to encourage social media advocacy within their workforce, Addvocate assists companies in suggesting relevant content for employees to share on their personal social channels, ultimately amplifying their reach and impact.