The China-based startup Keyi Technology is behind the development of CellRobot, a modular robot platform for entertainment and education. The platform allows users to create their own robots by combining independent, spherical bots that can be controlled directly through smartphones. The modular design of CellRobot makes it easy to customize and reconfigure, making it a versatile tool for both personal and educational use. The company's focus on modular robotics sets it apart from traditional robotics companies, and its emphasis on entertainment and education positions it to capitalize on the growing demand for interactive and engaging technology.