Founded in 1938 and headquartered in Edison, New Jersey, Vivitar offers a wide range of consumer electronics, including point and shoot cameras, camcorders, lenses, flashes, and tripods. They also provide mobile and audio accessories, as well as specialty products in emerging electronics categories. With a global retail distribution through over 100,000 mass market and specialty locations, Vivitar is known as the largest supplier of digital still cameras, camcorders, and accessories worldwide.