Last deal

Amount

Seed

Stage

13.10.2014

Date

1

all rounds

date founded

Financing round

General

About Company
ShiftForward is an online advertising technology company that offers private data management and advertisement forecasting services.

Industry

Sector :

Subsector :

Keywords :

founded date

31.05.2011

Number of employees

Company Type

For Profit

Last funding type

Seed

IPO status

Private

Description

The company's AdStax is a Private Data Management Platform that allows businesses to collect, enrich, segment, and activate first-party data on their own for marketing and data monetization purposes. AdForecaster is a forecasting service that provides quick and reliable future ad inventory availability predictions using as many targeting variables as needed. ShiftForward operates within the customer's private cloud, emphasizing privacy and security, and charges a monthly fee based on the volume of data transacted.
Contacts

Contact Email

Social url

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M&A Details
1

Transaction name

Acquired by

Velocidi

announced date

12.04.2018

Financials

Funding Rounds
1
1

Number of Funding Rounds

Their latest funding was raised on 13.10.2014. Their latest investor Portugal Ventures. Their latest round Seed

Date 
Funding Round 
Investors 
Money Raised 
Lead 
13.10.2014
3
Co-Investors
Investors
3
0

Number of lead investors

3

Number of investors

Investor 
Lead 
Round 
Partners 
Portugal Ventures

Portugal Ventures

Portugal Ventures is a venture capital firm that invests in Portuguese startups in tech, life sciences, and tourism.

Sector

Investment Banking and Brokerage Services

Subsector

Asset Managers and Custodians

Keywords

Venture Capital, Financial Services

Location

Lisbon, Portugal

count Of Investments

311

count Of Exists

29
Brian Fitzpatrick

Brian Fitzpatrick

Brian is an entrepreneur, an investor and successful business man with over two decades of experience in global Digital Media. He has been involved in the development of Internet technologies since 1995. As one of London’s digital veterans, Brian began his career as an online planner / buyer at Mediacom. His role was to help brands take their first steps into online advertising. Brian moved to the UK's leading high street video game retailer, GAME Group UK, where he was the third hire for an online division. His role was to assist with the creation of their web-based sales and distribution service. Brian then exited and took on a role at Lycos Europe, joining the newly formed Publisher Network team. Within five years, the team had taken Lycos to Europe's fourth largest online display network. Subsequently, Brain moved back to WPP as the lead in building one of the UK's leading and most successful agency technology businesses. As the UK Managing Director, Brian launched B3 in 2008 and was responsible for adding Zap Trader, Zap Attribution Modeling and Zap Analytics to create The MIG in 2010. In his last role as European Managing Director at Adap.tv, Brian was charged with leading the growth of the agency, ad network and publisher partnerships, as well as the management of operations across all European markets. In addition, Brian led the expansion of the European business from one person to 20, entered seven new markets and built revenue from five figures to eight figures. He also managed the transition after the company's acquisition by AOL in 2013. Now, Brian works as a private investor, consultant and Board member across a number of companies from entrepreneurial start-ups to multinationals.

current job

Oomoja

count Of Investments

1

count Of Exists

1
Florian Heinemann

Florian Heinemann

Florian Heinemann is a Founding Partner at Project A Ventures, where he is responsible for the areas of marketing, CRM, and business intelligence. Before co-founding Project A, he was Managing Director at Rocket Internet with the same areas of responsibility (2007-2012). During his time at Rocket, he was mainly involved at Zalando, Global Fashion Group, and Spark Networks (aka eDarling/Affinitas). Prior to Rocket, Florian was Co-Founder and Managing Director of JustBooks/AbeBooks being in charge of marketing and product (1999-2002, exit to Amazon in 2008). Then, he was co-heading the online marketing department of Jamba! and the online dating portal iLove (2003-2005, exit to Verisign). In 2006, he was Co-Founder of the online marketplace antibodies-online.com (exit to Broadoak). Moreover, he has been an investor/business angel in more than 80 startups including Trivago (seed investor), Zalando (founding investor), Audibene (seed investor), Home24 (founding investor), CityDeal/Groupon (founding investor), Betreut.de/Care (seed investor), ClassPass (early stage investor), Mimi Hearing (early stage investor), Bitbond (seed investor), Lillydoo (early stage investor), and the Code University (seed stage investor). Apart from his Project A-related board activities he sits on the board of Koerber AG and About You and the digital advisory boards of Henkel and Oetker. Florian holds a doctorate’s degree in innovation management/entrepreneurship from RWTH Aachen University. He was a visiting scholar at the Wharton School. His research has been published in leading international journals, such as Strategic Management Journal, Journal of Product Innovation Management, Journal of International Marketing, and Zeitschrift für Betriebswirtschaft. Furthermore, Florian holds a masters degree in business administration from WHU Koblenz. During his studies, he was a fellow of "Studienstiftung des deutschen Volkes" (German National Academic Foundation).

current job

Project A Ventures
Project A Ventures

count Of Investments

13

count Of Exists

4

People

Founders
2
Paulo Cunha
Paulo Cunha

Paulo Cunha

current job

Velocidi
Velocidi

organization founded

1

Paulo Cunha

Hugo Sereno Ferreira
Hugo Sereno Ferreira

Hugo Sereno Ferreira

Hugo has been a lecturer, researcher, software architect and developer with over 10 years experience focused in high-quality, highly-adaptable, large-scale and critical solutions. His career includes projects for government, military and businesses and a PhD in Computer Science, with distinction, in meta-programming and model-driven software engineering from the Universities of Minho (UM), Aveiro (UA) and Porto (UP). Today Hugo leads the ShiftForward engineering with a special interest in Object-functional programming, software architecture, agile methodologies, UML and Design Pattern and is a Professor at the Faculty of Engineering of the University of Porto.

organization founded

1

Hugo Sereno Ferreira

Activity

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0