The app provides a gamified shopping experience where users earn "PRIZY" for their interactions with stores. When a store subscribes to the platform, they receive a package of prizes to distribute to shoppers. PRIZEME collects behavioral data from users and builds a portfolio of highly profiled customers. Once the portfolio reaches a certain size, the company offers new shops a ready-made customer base for an entry fee. The platform also provides shops with valuable statistics on customer traffic and other insights for marketing decisions. PRIZEME aims to be a comprehensive solution that combines various business models in the market, offering a complete and responsive platform for both users and shops.