With a focus on detail and design, MyFamily offers a wide range of pet products, including hundreds of models with distinctive features. They have developed a patented machine called Techla that allows for instant engraving on ID tags, making customization in stores easier and faster. MyFamily's products are recognized for their Italian craftsmanship and use of eco-sustainable materials. They also offer a "smart" memopet line that allows pet owners to interact with an app and create databases with their pet's information. MyFamily has gained recognition from over 10 thousand retailers and millions of consumers worldwide.