WIRe was initially established as a networking group in Los Angeles, but has since expanded to become an international community. They host quarterly events worldwide, offering networking opportunities and career development resources. WIRe's mission is to promote more women as CEOs and in senior management roles, encourage women to start their own research firms, and support women in choosing research as a career path. They provide educational events, webinars, and resources to elevate women and diverse communities in the market research field. WIRe believes in the positive impact of diversity on business and aims to equip women with the tools they need to succeed professionally.