The company provides a unified repository for linking data from various sales and marketing sources, such as CRM, marketing platforms, websites, ad networks, and customer support systems. This allows marketers to gain a comprehensive view of marketing ROI and customer lifetime value. Bizible's platform also offers performance insights for revenue-generating efforts, including demand generation, inbound marketing, account-based marketing, and outbound sales. With a focus on revenue attribution and planning, their SaaS marketing performance management platform automatically tracks marketing interactions across channels, aligns teams, and provides predictive account-based marketing analytics. Bizible, now part of Marketo, an Adobe company, is a leader in the B2B marketing performance management space, helping over 300 companies worldwide optimize their marketing efforts for revenue growth.