HEMA, originally founded in 1926, offers a wide range of general merchandise under its own brand, including clothing, baby products, office supplies, and home & garden items. With a strong emphasis on design and value pricing, HEMA has become a well-known brand in the Netherlands and beyond. The company employs an in-house design and development team to ensure its products are creative and modern. Lion Capital, a British investment firm, has owned HEMA since 2007.