NRD Capital's team has over 75 years of franchise experience and has been involved in 20 brands including top global brands such as Popeyes, Burger King, Snap Fitness and Domino's. Their core pillar is to invest in brands where franchisee success is the central value, using their proprietary model, Own It!©, which incorporates "The 5 Ps" (product, profit, people, processes, and partnership).