Funnel is a marketing data platform that collects business intelligence by automatically downloading customer data from any advertising network and structuring this information to reflect the data model of e-commerce. The company caters to e-commerce companies, media agencies, brands, b2b businesses, mobile apps, and gaming companies. Funnel's mission is to help marketers become more data-driven by providing clean, accurate, and always up-to-date data. The platform helps more than 1000 customers, including digital leaders like Home Depot, Havas Media, and Samsung, to grow their business by reporting on their marketing performance, transforming data with recommended and customizable rules, and exploring it to find new insights.