Hookit
Company

Last deal

$16M

Amount

Series C

Stage

29.08.2017

Date

3

all rounds

$16.9M

Total amount

date founded

Financing round

General

About Company
Hookit is a sponsorship analytics and valuation platform for sports.

Industry

Sector :

Subsector :

Keywords :

Also Known As

Loop'd, Sponsorhouse

founded date

01.01.2001

Number of employees

Company Type

For Profit

Last funding type

Series C

IPO status

Private

Description

The San Diego-based company has developed a computer vision software that measures and quantifies sports sponsorship value in social and digital media, helping brands maximize their sponsorship investments and empowering athletes, teams, leagues, and federations to prove and increase their value to sponsors. Hookit's platform is trusted by nearly 500,000 sports entities across major social and digital media platforms, including Major League Soccer, Canadian Olympic Team, and Liverpool FC, and is capable of measuring $5B per month of previously unknown sponsorship value. By analyzing overall engagement and brand promotion, including mentions, hashtags, keywords, and logos within photos and videos, Hookit's platform provides data insights that enable brands to increase their ROI on sponsorships.
Contacts

Contact Email

Phone number

Social url

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M&A Details
1

Acquired by

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announced date

08.02.2022

Financials

Funding Rounds
3
3

Number of Funding Rounds

$16.9M

Money Raised

Their latest funding was raised on 29.08.2017. Their latest investor Tech Coast Angels. Their latest round Series C

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People

Founders
2
Scott Tilton
Scott Tilton

Scott Tilton

Spent a majority of life competing in action sports, including motocross, BMX and downhill mountain biking. Co-founded SponsorHouse.com 2001 and later re-branded as Hookit in 2009 - now the largest and most comprehensive network of athletes worldwide. Strong track record in senior management, shepherding a digital business from the idea stage to the leading social property for sports. Strong knowledge of digital technology, including online, social media, eCommerce and mobile with a demonstrated ability to attract and develop executive leadership and investment. More than 10 years of increasing responsibilities in management and digital media operations, spanning product development, advertising sales, events, marketing and strategic partnerships.

current job

Hookit
Hookit

organization founded

1

Scott Tilton

RJ Kraus
RJ Kraus

RJ Kraus

current job

Hookit
Hookit

organization founded

1

RJ Kraus

Employee Profiles
5
Kimberly Cook

Kimberly Cook

Chief Revenue Officer

Sam Simkin

Sam Simkin

EVP & Chief Financial Officer

Scott Tilton

Scott Tilton

CEO

RJ Kraus

RJ Kraus

Chief Product Officer / Co-Founder

Activity

Recent News
0