Yago is a mobile-based social application that focuses on millennials and their habits. It enables users to engage with locations of their choice and stay updated on current events. With features like voting and commenting, Yago encourages conversation and creates ephemeral content that lasts for 24 hours. By analyzing user interactions, Yago gathers authentic data points that are processed through its custom backend. Launched in 2014, Yago has gained popularity among users looking for in-the-moment engagement and location-based information.