Founded in 2022 by Donni Davy, Half Magic Beauty is a beauty products manufacturing company that provides a wide range of makeup items, including eyeliners, face powders, lip gloss, tweezers, and brushes. The company distinguishes itself by offering vegan and cruelty-free options, aiming to transform the beauty industry with its ethical approach. With its online platform, Half Magic Beauty allows customers to conveniently purchase their desired makeup products.