Formerly known as MiLife and spun out from Unilever Corporate Research (UCR), Imperative Health leverages cutting-edge research to provide personalized weight management and address health conditions like diabetes, high blood pressure, obesity, and raised cholesterol. Their solutions are rooted in the integration of psychological and computational theories, enabling effective and scalable behavioral change. Headquartered in London, the company is backed by Unilever Ventures and New Venture Partners, positioning itself as a leading provider of technology services for personalized health management.