Ace & Tate, founded in 2013, designs, produces, and sells eyewear online for a fixed price of €98 (or £89 in the UK). They serve customers in The Netherlands, Germany, and the United Kingdom. The company provides a 'Home Try-on' service, allowing customers to test up to four pairs of glasses at home for five days. Ace & Tate aims to offer frames that can be matched with any occasion and style, enabling customers to easily change their look. They recently became a certified B CORP and also offer prescription eyewear starting at €110.