The project, which is part of the New Venture Fund, connects people and organizations, amplifies the best tools and methodologies from an emerging field, and activates new collaborations that lead to greater alignment. Narrative Initiative builds on the history of narrative change work by bridging grassroots organizing, communications, political advocacy, culture change, art, research, and technology in order to make collective meaning. By weaving narrative thinking into a multidisciplinary field, they aim to create a long-term shift in hearts and minds towards equity and social justice.