The Southern California-based agency provides career-management services for professional athletes, including contract representation, marketing, personalized training, and philanthropic assistance. Athletes First has a widely experienced agent team composed of forward thinkers, trained attorneys, and master negotiators, who hold degrees from prestigious universities across the United States. The agency's mission is to do the right things, with the right people, for the right reasons, and it has expanded its practice to include NFL and college coaches, professional baseball players, individual athletes in other sports, and broadcasters.