The company's marketing platform combines information from all channels to recognize behavioral patterns that allow for real-time prediction of the use of content and the display of advertisements. Additionally, it offers a data cleanroom type setup, enabling advertisers and media companies to securely share data in a cookieless world and achieve high reach and improved results with their digital marketing activities. Founded in 2014 and acquired by TripleLift in 2022, 1plusX values collaboration, trust, privacy, and transparency in its partnerships to stay forward-thinking and adaptable in the ever-changing digital media ecosystem.