By leveraging natural language processing, machine learning, and deep contextual understanding, ShopInSync's platform allows ecommerce companies to easily implement conversational commerce experiences on their applications and platforms. This developer-focused business model reduces friction in the buying process, enhances the shopping experience, and drives higher conversions. The platform can be integrated with leading platforms like Facebook and Google, or embedded within the company's own application. Additionally, ShopInSync's approach extends beyond commerce and can be applied to other categories such as local and insurance. The company's goal is to help partners provide superior customer experiences and increase conversions using their advanced technologies.