Datalogix

Company

Investment-firm

Last deal

Amount

Secondary Market

Stage

01.08.2014

Date

6

all rounds

$86.5M

Total amount

General

About Company
Datalogix connects digital media and offline purchasing data to provide analytics and insights to marketers.

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founded date

01.01.2002

Number of employees

Company Type

For Profit

Last funding type

Secondary Market

IPO status

Private

Description

With over $1 trillion in consumer spending, Datalogix's DLX Platform powers campaigns for 75% of online media companies, while DLX ROI measures offline sales lift for digital media. The company also offers predictive analytics for Direct Mail and integrated media solutions via the DLX Net. Datalogix's expertise spans major consumer segments, including Retail, CPG, Automotive, Telecom, Travel, and Financial Services. Recently acquired by Oracle, Datalogix now provides marketing infrastructure for the data-driven era, doubling revenue and staff in the last two years and creating unparalleled career opportunities for team members.
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