LiftMetrix is a social media marketing analytics platform that transforms data into actionable business intelligence. By optimizing the value of social marketing investments, it provides specific ROI metrics and recommendations. Unlike traditional social analytics, LiftMetrix goes deeper to ensure that social marketing spending impacts business outcomes. Its easy-to-use analytical tools help measure the return on investments in social media and create effective social media plans based on business goals. Recently acquired by Hootsuite, LiftMetrix is now known as Hootsuite Impact, offering enhanced value to customers by accurately measuring and increasing social media ROI.