Founded in 2021 and based in San Francisco, Canal's platform allows storefront users to browse and choose from a curated network of brands to partner with, offering complementary products to their own. Suppliers on Canal can find and approve new storefront partners. When customers purchase products from multiple suppliers through Canal, each order is sent to its respective supplier for fulfillment and shipping. Canal aims to provide superior distribution and merchandising solutions, empowering brands to sell other brands' products and expand their offerings on their own terms.