Terpsi Capital focuses on rapidly growing consumer brands in their early stages, partnering with founders and co-investors to provide strategic guidance and resources. They use a rigorous investment process to evaluate potential investments, considering factors such as competitive analysis, risk management, team structure, distribution, and contribution margin. Their value-add approach includes support in areas like revenue forecasting, manufacturing strategy, trade spend analysis, distribution relationships, and retail support. Terpsi Capital aims to accelerate the growth of their portfolio companies and help them achieve brand awareness and scalability while maintaining capital discipline.