We are convinced that mobile can push a change in consumer behavior never seen before, bridging online and offline into a single delightful experience. Mobile rapidly changes both consumers’ expectations and the overall shopping experience, that´s why Happyshop born…. Happyshop is a Software as a Service (SaaS) company for Mobile Marketing, specially designed for retail and his brands. We turns retail stores into interactive spaces where brands can comunicate in a personal way with the shopper enhancing their shopping experience and allowing brands to get the highest media performance. This company born´s to adapt to changes created by Mobile regarding consumers´expectation, our mision is to enhance the shopping experience and improve communication, preparing retail and brands for the new shopper 2.0 and the Onmichannel world. We drive happyshopppers! Because we only give them valued real-time content and offers in the best moment and place! For CPG brands Happyshop has created a new and innovative mobile advertising format named “adinstore™", brands can finally communicate in a relevant way with the consumer during their “purchase decision process”, creating brand experiences that capture and engage customers and prospects from our advertisers. The main benefits of adinstore is that we don't break the mobile user experience resulting in greater engagement (CTR > 10%) and performance. Happyshop, prize winner of Innova Chile, has earned a government sponsored grant, allowing the start-up to attract in his initial stage the interest of various investors and received more than 6,5 US$ MM (series A & B funding) Happyshop worked with a lot of merchants and leading retail companies in Latam (Falabella, Sodimac, Salcobrand, Parque Arauco) and important CPG brands (Loreal, Nivea, Nestle Eucerine, 3M..) and have operations in Chile and Colombia with his recently partnership with the biggest media company names "El Tiempo Casa Editorial (http://es.wikipedia.org/wiki/Casa_Editorial_El_Tiempo) http://www.crunchbase.com/organization/happyshop http://www.youtube.com/watch?v=0a0qyWb7dpI http://www.happyshop.com